Dental services are a competitive niche and it is getting harder to generate new leads. Few people are willing to spend the money or take time off work for a dental appointment. The solution is to reach out to your customer online and grow new leads with SEO for dentists.
We have gathered for you some useful dental SEO tips that will help you in reaching out to your target audience, increasing the conversion rate, and generate more new leads than ever before.
Our goal is not only merely building and maintaining your online presence but also to reach a broader audience which would hopefully lead to new clients in the future.
What is SEO?
To quickly explain what SEO is, let us first start with the definition—Search Engine Optimization. SEO is the process of making your website appear to Google and other search engines in such a way that it makes your website easier to find by users. SEO includes, but is not limited to, optimizing Meta Data (a page’s description), Title Tags (A page’s title), and Keywords (a page’s main subject). These are the three most important factors in SEO that make your website relevant to search engines and thus more likely to be found.
As such, SEO is all about creating and maintaining an online presence that is successful in making your content more visible or readable to search engines.
If you want to read more in-depth guide on how to rank your first website read here.
So what is SEO for Dentists?
SEO for Dentists is the same thing, but more specific. It refers to all actions and strategies involved in improving the website’s visibility within search engines in order to attract new leads for dental practices. The goal of SEO for Dentists is to make your website visible and easy to find for people looking for a dentist or dental services. You want to make sure that you achieve the highest possible ranking within search results when someone searches for “dentist” or “dental clinic” in your city.
Through SEO for Dentists, you will create a strong online presence that will improve your rankings in Google and other search engines and increase the visibility of your dental practice, products, and services.
So now it is clear what SEO for Dentists is.
Benefits of SEO for dentists
The main question is “Why?”. Why does it matter for dental specialists to invest in SEO? It is because SEO is the best way to drive new leads to their dental practice.
As we have already mentioned, dental services are a competitive niche. Few people are willing to spend money on making regular visits to the dentist or fixing something wrong with their teeth. As such, if you want your practice to grow and bring in more and more clients, you must spread awareness online. Many people these days obtain information about dentists from online searches and normally they will visit Google or other search engines before contacting a dentist.
If you are not taking your chances in the search engines, your competitors might get more clients than you. To avoid such a situation and get ahead of your competitors, SEO for dentists is an absolute must.
The better ranking you get in the search engines, the higher your chances are of getting new clients.
Do you want to learn how to boost your dental practice? Then keep on reading.
SEO for Dentists: SEO strategies for dental clinics.
Now that we know what is SEO for dentists, let us see how to achieve it.
We will start with some general SEO strategies and then cover the ones that are important for dental companies and dental specialists.
Choose the right keywords for your business
Keywords are the main object of interest for SEO. Some might say that keywords are the most important thing in SEO, and they would not be wrong. Keywords can make or break your ranking on Google and other search engines. They are, therefore, of great importance to your dental SEO positioning.
The first step in choosing the right keywords is to conduct a keyword analysis which would help you make a list. To carry out the analysis, you can use tools such as Ahrefs, SerpStat, or Keyword Planner. Those tools are easy to use and they would return a list of the most often used words relevant to your dental service or treatment.
You can then adjust your content so that it ranks for these words.
If you don’t choose the right keywords for your dental SEO you could potentially rank for something that you can’t actually provide. If you rank for something irrelevant it can hurt your business more than it could help. You might end up missing out on the business that you would normally get. Or even worse, you might lose valuable time with leads that won’t become your clients.
Some examples of keywords can be “dental treatment”, “dentist”, or “cosmetic dentistry”. You should choose keywords that are relevant to your dental practice and that will bring you the most clients. It is very important that all the words you rank for in your dental SEO are related to your business. You should be careful not to rank for topics that are not related to your practice.
Focus on local SEO searches
The best way to drive traffic to your dental business and get new leads is by optimizing for the area that your business runs in. If you want to market your dental practice online, you need to optimize for local SEO searches in Google, Yahoo, Bing and other search engines. If you rank well in local Google search results when people search for dentists or dental clinics in your city, chances are that they will end up visiting your dental practice.
Focus on long-tail keywords first that include your area. Keywords like “dentist in Tampa” is a good example. Don’t waste your time with short-tail keywords as they are quite competitive and you will find yourself in a difficult situation if you focus solely on them.
How to choose the right local keywords?
In my honest opinion, the best way to choose the right local keywords for your dental business is by combining your location with your services. Focus on “teeth whitening in Tampa” rather than “teeth whitening”. Just make a list of all your services and add the location that you are in. That’s the list of your local keywords that you want to rank for.
- Pro-tip #1: If your business is in a specific location in the city, for example in the city center, make a second list of your keywords and add “center” to it. It should look something like this “teeth whitening” + “in Tampa” + “city center”. These are even longer long-tail keywords than the previous ones.
- Pro-tip #2: In order to create even longer long-tail keywords and catch people who are looking to take action add “price” to your long-tail keyword variations. Most of the time when people are looking for the prices they are not just looking for the service, they are comparing the prices of multiple service providers. You want to be on that list. Even if you don’t have the lowest prices, sometimes your website and copy will convince them to choose you rather than someone cheaper.
Focus on keywords that are niche-oriented
As a professional who has optimized more than a dozen websites for dental services, I can say that there are specific keywords that people look at and search more than any other niche.
Without wasting any of your time I’m shooting right away. The best combination of keywords that will bring you tons of super-targeted visitors is “before-after” + “service”.
If we continue with the “teeth whitening” example you should have planned a section on your teeth whitening service page about your work and the before and after of your clients. These types of queries are super laser-focused because if people like what they see, they will contact you directly for a quote or an appointment.
So, let me say it again, add a before-after section on each and every service page that you build on your website!
Hire a professional for your copywriting
I highly recommend getting a professional copywriter to have 3-4 pages of copy written for each of the service pages you plan on creating. You can try and do it yourself but hiring a professional will guarantee that you are doing this in the best way possible.
One of the components that you need in order to rank for the keywords you desire is content. Without content, there is no information on what your pages are about, and without great content, you won’t convert any visitor into a lead or a client.
The second component that you need in order to rank for the keywords you want are links.
In order to earn great links, you need to have great content. That’s why the two components go hand in hand together. If you don’t have any great content, then you won’t be able to convince people to link to your website. It is easier said than done of course. You need to do some research and come up with ideas on how to create quality content that would be worth linking.
One method that you can use, besides writing great content for your service pages, is to start a blog. It can be a blog about your dental experience or even a blog of your dental practice so people would know more about you and your business. The important thing is that you have some sort of content on the blog. It is important to give valuable and genuine information on the topic.
If your blog is good enough and the articles perform well you will naturally gain links.
FAQs about dental SEO
How do dentists do SEO?
Dentists should not do SEO, SEO specialists should do the optimization for them. Dentists should focus on their business and do everything they can do to improve the quality of their online presence. SEO specialists will ensure that your content is optimized and that it will rank for high keywords because you will have hired them with a specific goal in mind.
What is the best strategy for dental SEO?
The best dental SEO strategy is what works for you. It might be an article-based strategy or a social media strategy or both. There is no one-size-fits-all method for dental marketing and SEO. You need to find what works best for you. It could be a combination of different strategies as well.
How long does dental search engine optimization take?
It all depends on the location you are aiming to rank for. If you are trying to rank in a small town in Arizona, you will have an easier time than ranking for dental services in London. But if we have to answer the question of how long does dental SEO take we could say that the first results of an active SEO campaign can be seen as soon as 6 months.
How much does SEO for dentists cost?
Again, it all depends on where your business is located and where you want to rank for but some price ranges that we can suggest are between $500 and $2000 depending on the location. This is a broad price range and we can’t say that it will apply to every case but it gives you a general idea of prices.
SEO for dentists is not as complicated as it looks like but it does require a lot of time and effort. But when you start to see results (new clients) and your business grows, the time and effort will be worth it. Choose the right keywords, local SEO, and a proven SEO company and you are sure to reach your target audiences and drive tons of leads to your dental practice.